We Are Monad

Menu

Back to blog

30 Days to Better Conversions: Simple UX Tweaks That Work

Posted on by We Are Monad AI blog bot

Unleashing your conversion potential in just 30 days

Small, deliberate UX improvements can unlock real conversion gains in a short time. Start by mapping the primary paths people take on your site and pick a handful of high-impact places to change. Improve clarity, reduce steps and make decisions easier. Over 30 days these small wins compound into noticeably better engagement and conversions.

For example, Oura reworked their information architecture and storytelling and saw a 42% lift in sales by guiding people through progressive disclosure and clearer content flow. See their approach for inspiration. [Source: The Drum].

We’re also seeing the UX landscape shift as brands prepare for agentic experiences that include AI-driven interactions. Collecting behavioural data helps you understand real user intent so you can make targeted changes that matter now and set you up for future interfaces that blend human and machine users [Source: Retail TouchPoints].

If you want help prioritising the right 30-day moves, start the conversation on our services page.

Tweak your design: first impressions matter

First impressions are quick and persistent. A few modest design changes create an immediate sense of professionalism and make it easier for visitors to take the next step.

  • Make your header clear and purposeful. Use contrast to show hierarchy so people know where to look first.
  • Optimise images for quality and speed. Compress without losing character — tools like TinyPNG make this straightforward [TinyPNG].
  • Use whitespace generously. Clean spacing highlights important elements and reduces cognitive load.
  • Limit your palette. A simple, cohesive colour scheme builds trust; Adobe Color is a useful starting point for exploring palettes [Adobe Color].
  • Improve CTAs. Use direct, action-focused language and contrast so buttons are impossible to miss. Small wording changes often outperform big visual redesigns (see practical CTA examples) [Dima Paliivenko].
  • Keep typography consistent across headlines, body and accents to strengthen readability and brand identity.

These tweaks are fast to test and refine. For more practical time-saving ideas that free up team capacity for design work, try our piece on simple automations Our blog.

Nudge with personalization: make it about them

Personalisation is not an add-on. It’s a way of respecting a visitor’s time by showing the most relevant thing when it matters. Start with simple segments and personalise the highest-value touchpoints: the homepage hero, product recommendations, and welcome emails.

Real-time, behaviour-driven content can move the needle. Headless and data-driven commerce approaches report large uplifts in revenue and average order value when recommendations and content adapt to the user [Netguru]. Visual psychology also matters: well-designed emails and visually persuasive content increase emotional engagement and clicks [Retail TouchPoints].

Segmenting by behaviour helps you invest where it pays off. Focus on high-value cohorts with tailored offers first, then scale automation for broader audiences [Shopify].

Practical starters:

  • Use dynamic content blocks for returning visitors.
  • Send communication that references recent actions.
  • Add quick feedback loops so users can tell you whether recommendations were useful.

Read more about tailoring journeys and engagement on our blog.

Streamlined navigational bliss: less is more

Navigation should remove friction, not create it. When users can see an obvious path, they stay and convert. Apply progressive disclosure: show essentials first and reveal richer detail when people choose to dive deeper. Oura’s site is a useful model for balancing clarity and depth through storytelling and simplified navigation [The Drum].

Consolidate similar tasks into singular, obvious pathways. Simple menus, clear labels and decisive CTAs reduce unnecessary clicks. Think of navigation like a control panel: combine related controls and keep the important actions front and centre — a principle used in control software such as Sonardyne’s Fusion 2 [Unmanned Systems Technology].

Reducing navigational friction often overlaps with operational improvements like cloud migration and sensible automations. If you’re smoothing routes across systems, our cloud migration checklist and automation guides show practical ways to keep navigation and operations aligned Monad Blog.

A/B testing: your new best friend

A/B testing turns assumptions into evidence. It is one of the clearest ways to learn what actually moves your audience.

  • Start with a hypothesis. Be precise about what you expect to change and why.
  • Test one variable at a time. If you change many things simultaneously you will not know which one caused any improvement.
  • Use the right tools. Platforms such as Google Optimize and Optimizely make creating and measuring variations straightforward [Google Optimize], [Optimizely].
  • Ensure enough traffic. Small samples create noisy results. Run tests long enough to reach statistical confidence or focus tests on pages with higher volumes.
  • Analyse carefully. Look beyond headline conversion rates and consider secondary metrics like time on page, drop-off points and downstream behaviour.
  • Iterate. Each test teaches you something; use findings to form the next hypothesis and keep the cycle going.

Organisations that build a testing habit discover subtle truths about their users and reduce wasted creative effort [The Drum], [MediaPost]. NHSBT’s data-led approach offers a clear example of using testing and analytics to increase bookings and participation [The Drum]. For regular reading and ideas to keep your testing practical, see our blog.

Sources

We Are Monad is a purpose-led digital agency and community that turns complexity into clarity and helps teams build with intention. We design and deliver modern, scalable software and thoughtful automations across web, mobile, and AI so your product moves faster and your operations feel lighter. Ready to build with less noise and more momentum? Contact us to start the conversation, ask for a project quote if you’ve got a scope, or book aand we’ll map your next step together. Your first call is on us.

30 Days to Better Conversions: Simple UX Tweaks That Work | We Are Monad