We build AI into the tools you already use, custom software when nothing off the shelf fits, and the web and mobile platforms your business runs on. Fifteen years of doing it, with a small senior team.
We build three things: custom web and mobile software, AI built into the tools your team already uses, and the process work that connects them. Most clients arrive needing one. Plenty end up needing two.
When the tools you bought stop fitting how you work, we build the web and mobile software that does. Built to keep fitting as you grow, not to be replaced in two years.
Web and mobile apps · API integration · Database design
Explore custom software developmentWe put AI to work inside the tools you already use, and build custom AI software when nothing off the shelf fits, from document processing to agents that take the repetitive work off your team.
AI integrations · Custom AI software · Agents and automation
Explore AI solutions and integrationsWe map the processes that slow you down, then replace them with systems your team will actually use. Not a strategy deck. Working software.
Process automation · Digital strategy · Data and insights
Explore digital transformationSoftware projects usually fail for one of three reasons: the scope was wrong, the people who pitched were not the people who built it, or it shipped and nobody used it. We stay deliberately small, which is how we avoid all three.
You paid for a scope that turned out to be the wrong thing to build. So we start by finding the problem behind the brief, which sometimes means telling you the project you asked for is not the one you need.
The people who pitched you handed the work to someone else after signing. Here, the person who scopes your work is the person who builds it. We price in phases, so you can stop after any one of them.
It launched, on time and on budget, and sat unused. We call it done when people are using it. Carlsberg’s Skillable app was not reaching the managers it was built for. After the rebuild, 82% of them signed up.
If a rule, a form or a spreadsheet solves your problem, we will tell you and charge you less. If AI is the wrong tool for it, we will say so on the first call. You are paying for the outcome, not the buzzword.
We also build and run our own software, BetterQR and Leads Ward, which means we live with the same decisions we recommend to you: what to ship, what to cut, and what a real user will forgive.
Fifteen years of work for global brands and early-stage founders. After we rebuilt Carlsberg’s Skillable app, 82% of managers signed up. Hubpay’s positive app reviews rose 40%. AwakenDivine’s organic traffic grew 75% in three months.
“The team consistently demonstrated deep technical expertise across Android, iOS, and React Native platforms, delivering robust and maintainable solutions under tight timelines and evolving requirements.”
Miguel MartinsProduct Owner, Skillable, Carlsberg GroupWe price per phase rather than quoting one open-ended number, so you can stop after any phase. The cost depends on how much is integration and how much is new build. The first call is free and you leave it with a rough range whether or not you work with us.
The timeline depends on the scope, the systems involved and what is ready to use. We agree the schedule during scoping and work in phases with something shippable at the end of each, so you can see progress before the full project is finished.
Yes, and it is usually the cheapest place to start. Rather than replacing your CRM, helpdesk or back office, we build AI into what you already run, whether that is HubSpot, Zendesk, Xero, Slack, Google Workspace or your own database.
Both. The Carlsberg and Marc Jacobs work sits alongside projects for founders at seed stage and earlier. Being small means the people who scope your project are the people who build it, which works as well for a five-person startup as for a global brand.
We are a London team and we work with clients throughout the UK, remotely or in person. Most of our clients are UK businesses, and we take on European work where the fit is right. Our address is 71-75 Shelton Street, London WC2H 9JQ.
You do, from day one. The code, the accounts it runs in and the intellectual property are yours from the start, not licensed back to you or held in an account only we control. If you want to take the work to another team later, nothing stops you.
Thirty minutes. You describe the problem, we ask questions, and we tell you whether software is the right fix, roughly what it would cost, and what we would do first. If we are not the right people for it, we will say so and point you somewhere better.
Bring the problem that is costing you the most time. In one free call we will tell you whether we can help, roughly what it would take, and what to do first.
30 minutes. No commitment. Honest answer either way.
