Carlsberg Group - Skillable: Helping managers better understand their staff's learning needs
Increasing employees engagement and interest in using Carlsberg’s Skillable app to provide effective trainings on company's products.
The problem
Despite strong interest from hospitality managers, only 34.2% in Denmark invited their staff to Skillable after signing in, revealing a gap in trust and engagement.
The challenge
Carlsberg and Skillable wanted to give managers a clearer view of their teams’ learning needs. They needed a tool that went beyond surface-level training stats—something that revealed real gaps, supported decision-making, and worked at scale.
Our approach
We rebuilt Skillable using the latest version of React Native and applied a design system approach to create a cohesive, scalable, and user-friendly mobile app. Instead of introducing an entirely new set of features, we focused on deepening the learning experience. By adding an Evaluation lesson at the end of each training path, managers could gain valuable insight into their team’s areas for improvement. This allowed them to create more tailored and focused content that truly supported their staff, while staying aligned with Carlsberg’s brand and training goals.
Listening first
We started by talking to managers, admins, and staff members, understanding their day-to-day challenges. What decisions do they need to make? Where do they feel stuck? Which data would actually help them?
Co‑designing dashboards, sketches and wireframes
We mapped how users move, pick up insights, and act. Using wireframes and prototypes, we tested different visual layouts to make sure each screen helped managers spot skill gaps and track progress easily.
Validating with real users
We watched managers interact with the new dashboards. We tuned elements that needed clarity and celebrated when users said “this is exactly what I was missing.”
Bringing it all to life
We rebuilt Skillable using modern technology and implemented a flexible design system to ensure consistency and scalability across the platform. The result was a fast, responsive, and intuitive experience on both desktop and mobile, with real-time data updates that keep everything feeling clear and seamless.
The solution
The newly developed Skillable app features an updated interface with interactive training modules, gamified quizzes, and comprehensive progress tracking. It empowers venue employees to enhance their skills and knowledge for delivering excellent service with Carlsberg products.
Key features
- Rebuilt using the latest version of React Native
- Design system approach for consistent and scalable design
- Interactive learning modules with engaging content
- Gamified quizzes to enhance learning retention
- Progress tracking and offline functionality for flexible training
Success metrics
- 82% sign-ups from managers
- 67% staff invited to Skillable after signing in
- Simplified maintenance and updates with a modern architecture
- Positive feedback from users and trainers on app usability and engagement
Industry
E-Learning & Beverage
Timeline
6 months
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