Software we run, not just ship
Alongside client work we build and run our own products. The advice we give comes from carrying the costs ourselves.
Two products, live today
Software we designed, ship and carry ourselves, alongside the work we do for clients.
BetterQR
Trackable QR codes for print and out-of-home campaigns
Every scan is logged with time, location and device, so a tube-station poster and a bus-shelter ad can be compared side by side and the spend that works can be proved.
- Built for
- Print and out-of-home
- Pricing
- Free, then from £11 a month
- Status
- Live
Visit betterqr.appScan to open on your phone
Leads Ward
Real prospects in. Spam and bots out.
AI-powered lead filtering for local service businesses. Leads Ward works with your existing forms to separate genuine enquiries from spam, bots and low-quality submissions, so your team can focus on the people who need you.
- Built for
- Local service businesses
- Pricing
- See current plans at leadsward.com
- Status
- Live
“Giving each partner venue its own BetterQR code turned them into our prospectors. In a single weekend they brought in 120 new customers who spent over £1,200, with a repeat rate above 60%. All of our touchpoints are now smarter, work harder and cost a fraction of what they would have before.”
Adam GreenCo-Founder, Blackboard DealsRunning software is a different discipline from shipping it. We do both
We carry the running costs.
Hosting, billing, support and the 2am alert are ours, so we design client systems for the years after launch, not for the demo.
Paying customers test every decision.
Pricing pages, onboarding, data retention, export formats. What we learn from real users goes straight into the advice we give.
Products start as client problems.
BetterQR began as a question a client could not answer. The next ones are taking shape in Labs.
Want a product of your own?
We build software for ourselves the same way we build it for clients: scoped honestly, priced per phase and measured against a baseline. Bring the idea and we will tell you what it would take.
No commitment. Honest answer either way.