Alongside client work we build and run our own products. The advice we give comes from carrying the costs ourselves.
Trackable QR codes for print and out-of-home campaigns
Every scan is logged with time, location and device, so a tube-station poster and a bus-shelter ad can be compared side by side and the spend that works can be proved.
We carry the running costs. Hosting, billing, support and the 2am alert are ours, so we design client systems for the years after launch, not for the demo.
Paying customers test every decision. Pricing pages, onboarding, data retention, export formats. What we learn from real users goes straight into the advice we give.
Products start as client problems. BetterQR began as a question a client could not answer. The next ones are taking shape in Labs.
We build software for ourselves the same way we build it for clients: scoped honestly, priced per phase and measured against a baseline. Bring the idea and we will tell you what it would take.
No commitment • Honest answer either way